You only have a few seconds to catch someone’s eye across the aisle. Is your packaging standing out from the competition?
Our team specializes in brand identity, packaging and communication for wine and spirits. We’re here to make you win.
Modern consumers want more than the “best bang for the buck.” They value quality over quantity.
And they want to connect with the story behind a brand. They want to display a unique bottle proudly because it sparks conversations.
Those are your people. They aren’t looking for bargain drinks or cheap booze.
They want something new. Something different. Something premium.
They want your product.
Because your spirit is anything but ordinary. It’s not “just another whiskey.” It’s not a run-of-the-mill rum. You put your heart and soul into creating an experience.
And your packaging should communicate that.
That’s where we come in . . .
We craft premium label and packaging designs for wine, gin, whiskey, rum, vodka, cognac and other spirits.
1 – Discovery
We start at the beginning: with your story.
When you meet with your Creative Director, they’ll walk through the history of your company and distill the essence of your brand into a clear message. One that will guide the entire design process.
Don’t have an epic story full of family tradition or overcoming obstacles? That’s okay.
We love working with companies from the earliest stages. We can help you create the story behind your product . . . one that communicates quality and instantly connects customers to your brand.
2 – Design
Once you and the creative director have agreed on a direction, your dedicated team heads off to their design caves to do their creative magic.
We’ll keep you in the loop with regular check-ins, but you can trust that we’ll bring your vision to life. Probably in a way you didn’t even think was possible (Trust us, we’re damn good at this.)
3 – Refining
We don’t have a traditional “revision” process. Because you work with us throughout the project. Your regular feedback keeps everything on track so we don’t have to constantly redo work.
And if it’s necessary to return to the drawing board completely? We can do that too. Thanks to the iterative nature of our process and pricing structure, we don’t mind scrapping work that doesn’t feel right to you.
Our main goal is to deliver designs and packaging that helps you gain attention . . . from customers who find your product irresistible, from investors who see a bright future ahead, and from your competitors who wish they invested in premium design.
4 – Final Touches
We aren’t going to send you some files in a “Good luck!” email.
Whenever possible, we work directly with printers in the prototyping and testing phases. This ensures the work meets our standards and your vision.
We want to see your bottles on the shelf as much as you do, maybe even more. (Our designers get giddy when they see their work on the shelf. And we love adding show-stopping designs to our portfolio.)
But we also want to make sure that everything is perfect, from embossing to accents to closures. So we’ll get this part just right.
5 – Celebrate!
We love seeing the looks on our clients’ faces when they have the final product in their hands. And when they win their first packaging design award (which has happened for more than one of our clients).
We celebrate with you as you begin this next step in an amazing journey, whether it’s your first product line or your fifth.
Here’s what a few have to say about working with us:
2020 / The Spirits Business – Design Masters (Silver)
2019 / Muse Creative Awards – Packaging Design (Gold)
2019 / Muse Creative Awards – Logo Design (Rose Gold)